If you use a Blog, chances are there are some stats available which you might find surprising (and which you can use to motivate your students and to encourage them to consider the quality of their work). For example, here's how Blogger displays them, and I can tell my students that their example works posted on our classroom Blog are visible by a shocking number (to me anyway!) of guests from other countries (top image month view, bottom image all-time).
Previous month:
All-time:
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